{"id":4498,"date":"2026-10-14T14:18:18","date_gmt":"2026-10-14T14:18:18","guid":{"rendered":"https:\/\/cedecur.org\/web\/?p=4498"},"modified":"2026-10-14T14:47:34","modified_gmt":"2026-10-14T14:47:34","slug":"mercado-plateado","status":"publish","type":"post","link":"https:\/\/cedecur.org\/web\/2026\/10\/14\/mercado-plateado\/","title":{"rendered":"Mercado Plateado"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-justify-content-center fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">Mercado Plateado es un Programa implementado por Cedecur y financiado por Fundaci\u00f3n Saldarriaga Concha con el objetivo de fortalecer a 105 micronegocios liderados por personas mayores en Cali, a trav\u00e9s de una Ruta de Fortalecimiento que promueve el aumento de su productividad, la mejora de su gesti\u00f3n financiera y su presencia en el mercado y la promoci\u00f3n de la sostenibilidad econ\u00f3mica.<\/p>\n<p class=\"p1\">Para mejorar la productividad de los negocios, en la Ruta se contempla entre otras acciones, la capitalizaci\u00f3n con activos productivos, que los empresarios sustentaron en un plan de inversi\u00f3n que han venido trabajando con sus asesores.<\/p>\n<p class=\"p1\">Para la evaluaci\u00f3n y aprobaci\u00f3n de la inversi\u00f3n, se realizaron tres paneles con los empresarios de las Comunas 4, 5, 18 y 20 de Cali, zonas de intervenci\u00f3n del Programa.<span class=\"Apple-converted-space\">\u00a0 <\/span>En los paneles un grupo de expertos en fortalecimiento de micronegocios evaluaron las presentaciones que hicieron los microempresarios.<\/p>\n<\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:5%;width:100%;\"><\/div><div class=\"fusion-video fusion-selfhosted-video\" style=\"max-width:100%;\"><div class=\"video-wrapper\"><video playsinline=\"true\" width=\"100%\" style=\"object-fit: cover;\" preload=\"auto\" controls=\"1\"><source src=\"https:\/\/cedecur.org\/web\/wp-content\/uploads\/2026\/10\/cedecur-mercado-plateado.mp4\" type=\"video\/mp4\">Sorry, your browser doesn&#039;t support embedded videos.<\/video><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cras ultricies ligula sed magna dictum porta curabitur arcu erat, accumsan.<\/p>\n","protected":false},"author":1,"featured_media":4501,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-4498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cedecur-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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